If you want to enhance the rank position of your website with search engines, article marketing is the greatest way to go. By article marketing we assume writing or outsourcing articles and submitting these to article directories. There are many great names in internet marketing who solely rely on this method of promotion and they reportedly achieve excellent results. Their secret is creating a great number of articles that are designed in top quality and submitting them to numerous best article directory sites with as higher page rank as you possibly can.
The topic that you simply decide for your article should revolve around the same topic that the website you are promoting is covering. That is not the absolute rule, as possible write about anything your heart desires and than simply range from the link towards your site within the authors resource box, but if you are writing about relevant topic you'll both boost the click through rate of the articles and improve your authority of the author who is knowledgeable and reputable in the or her field of expert knowledge. Another advantage you'll have is the possibility to have other webmasters republish your articles on their own websites as well. When this happens the webmasters are in obligation to write your resource box as well, which will also increase the number of backlinks that lead toward your site, plus these new backlinks will bring much more value for that mere fact they are coming from relevant websites which cover the similar topic as yours.article directory
However, if you want to stand an opportunity to get the articles republished, you need to invest some effort to write really high quality bits of text which are informative, concise and without any fluff.
Whenever you publish your articles to article directories, you will have them published on unique pages where the only outbound links will be those who work in your resource box that lead toward your website. Some internet directories can also get Google AdSense links or some other advertising banners published in your article's page, however in short, the hyperlink inside your resource box will be presented greater importance by search engines like google for this being the only real outbound link on the page. Also, it will be given a few of the article directory's PR juice when the article directory you're submitting to includes a page rank.
Article marketing should go ahead and be as part of your seo technique for its simple implementation and powerful results that you'll receive.